Reimagining the Destination of Choice for Business Events
In the wake of the global spread of COVID-19 in 2020, many meetings and events were forced to be cancelled or postponed, and the landscape of business events has now been transformed with the introduction of virtual and hybrid formats, virtual world, as well as the XR technologies. While technology will continue to enrich the way business events are organised and expand their possibilities, it is also clear that there are unique values that can only be realised through face-to-face communication. Moreover, we believe that the recovery and revival of business events should reflect on and overcome the various social and societal challenges highlighted by the coronavirus crisis, and move forward with the aim of making events contribute to the realization of a better society.
In this context, the 3rd edition of the Yokohama Global MICE Forum will bring together business events professionals from Japan and around the world, on-site and virtually, to focus on how organisers' expectations of MICE destinations may be changing, and how to redefine ourselves to be the MICE partner of choice.

Forum Supporters
Forum Partners
Our efforts to prevent the spread of COVID-19
This forum will be held in compliance with [PACIFICO Yokohama's Guidelines for Infection Prevention] as well as [Guidelines for Safe and Secure MICE Events in Yokohama] .
Please make sure to follow the Important information for onsite attendees updated on 0117 if you visit the physical venue.

当日プログラムをダウンロード
Details of the forum programme and speaker profiles can also be found here.
DOWNLOAD PDF
Program
Go to detailed programme / Printable version [JP/EN]

Speakers

北村 喜文 教授 / Dr. Yoshifumi Kitamura
東北大学 電気通信研究所 副所長
Deputy Director and Professor , Research Institute of Electrical Communication, Tohoku University
ACM CHI 2021 General Chair

フランク・ヤン / Frank Yang
CMP, CEM, PMP, DES
ディレクター、コンベンション・マーケティング
KINTEX(韓国)
Director, Convention Marketing,
KINTEX (South Korea)

ワイキン・ウォン / Waikin Wong
国際会議協会 [ICCA] アジア・パシフィック事務局長
Regional Director Asia Pacific, International Congress and Convention Association [ICCA] (Malaysia)

ヒョイン・ソン / Hyo-in Son
アシスタントマネージャー、コンベンション・マーケティング
KINTEX(韓国)
Assistant Manager, Convention Marketing
KINTEX (South Korea)

アシュウィン・グナセケラン / Ashwin Gunasekeran
ペナン・コンベンション&エキシビション・ビューローCEO
国際会議協会 [ICCA] アジア・パシフィック部会長
CEO, Penang Convention & Exhibition Bureau
Chair, International Congress and Convention Association [ICCA] Asia Pacific Chapter

武内 紀子 / Noriko Takeuchi
日本コンベンション協会 [JCMA] 代表理事
株式会社コングレ 代表取締役社長
President, Japan Convention Management Association [JCMA]
President, Congrès Inc.

廣瀬 明 教授 / Dr. Akira Hirose
東京大学
IEEE IGARSS 2019 Yokohama組織・実行委員長
Professor, The University of Tokyo
General Chair of IEEE IGARSS 2019 Yokohama

カローラ・ファン・デル・フーフ / Carola Van der Hoeff
COO兼コングレス・ディレクター
国際薬学師・薬学連合 [FIP](オランダ)
Chief Operating Officer & Congress Director
International Pharmaceutical Federation [FIP] (The Netherlands)

川村 育太郎
サクラインターナショナル株式会社
事業推進室 室長

伊藤 愼抄子
ヨコハマ グランド インターコンチネンタル ホテル
人事担当マネージャー

開催概要
Date Thursday, 27. January, 2022
* Wrap-up is scheduled after the event
* Session recordings
are available up to one month after the event
Format Hybrid (In-person, Virtual + On-demand)
On-site Venue PACIFICO Yokohama North 4F
Registration Fee 10,000 JPY (Tax incl.)
Included
in the registration fee:
-
Access
to sessions on-site (1 x lunch, 1 x coffee break, 1 x reception)
-
Access
to online platform (session recordings are available up to one month after the
event)
-
Japanese/English
simultaneous interpretation
* Purchase the ticket in the category you are currently planning to attend.
* Categories can be
changed after purchase.
* Please decide your
category of attendance a week before the event.
(You will be contacted by email to
confirm registration)
Who should attend?
- Business events' professionals in Japan and around the globe
(Event organisers, PCOs, PEOs, travel agents,
convention facility operators, CVBs, hotels, local government officials, DMOs,
DMCs, etc.)
Number of places available
Venue:approx.100 / Virtual:
Organised by PACIFICO Yokohama
Co-organised by The City of Yokohama
- Japan Congress Convention Bureau(JCCB)
- Japan Convention Management Association(JCMA)
- Yokohama Convention & Visitors Bureau
WHY ATTEND

MICEのグローバル・トレンドを知る
Event technology, hybrid congresses, SDGs in meetings, DEI (Diversity, Equity & Inclusion)... Find out what it takes to be a MICE professional and what's happening in business events today, to build a win-win relationship with organisers.

将来のパートナーとなるネットワークを構築
Build a closer network through discussions in the forum with industry experts and discover future partners who will open up new business opportunities for you.

世界の業界キーパーソン、アソシエーションの声を聴く
A unique opportunity to get to know and learn from the leadership of key industry figures, association members and conference organisers from around the world.

Physical Venue: PACIFICO Yokohama North
5 min from Minatomirai Line Minatomirai Station
17 min from JR Yokohama Station by Articulated Bus "BAYSIDE BLUE"
at "PACIFICO Yokohama North"
About 45 minutes by direct limousine bus from Haneda Airport
at "The Kahala Hotel & Resort Yokohama"
1-1-2, Minato Mirai, Nishi-ku, Yokohama, 220-0012 Japan
Application for participation
-
フォーラム参加(オンライン参加)
- Regular price
- ¥10,000 JPY
- Selling price
- ¥10,000 JPY
- Regular price
-
- unit price
- Around
sold out
For those who have already purchased
Please enter the participant information from the form below. p>


Online store for souvenirs.
